CARU's 2nd Annual Conference Blog

Parry Aftab to Speak at CARU's Conference

2009-09-30T12:45:00.000-07:00

Parry Aftab was identified as "the leading expert in cybercrime in the United States," by the Boston Herald.

Jules Polonetsky, AOL's Chief Privacy Officer, said Parry was "part supermom, part Wonder Woman and part Oprah."

The US Congress formally honored her work in cyber-safety in 2005 and in 1999 UNESCO appointed her to head up its online child protection project for the United States.

Parry Aftab is known for her ability to "think outside of the box." Over the years Aftab has represented many of the leaders from the entertainment, Internet and consumer brand industries. Recently, Parry founded WiredTrust, a risk management consulting firm, to advise industry policy makers. When Internet policy, best practices and safety is involved, Parry Aftab is the first name mentioned.

Come to CARU's conference and learn why companies like MySpace, Facebook, Bebo and Webkinz, among others, have turned to her for help. Learn about the current issues on the digital playground from an expert.

Get a Preview of CARU's Staff Discussing Children's Advertising!

2009-09-23T09:24:00.000-07:00

Haven't registered for our conference yet? Trust us you won't want to miss it! Aside from the wonderful companies registered and the networking opportunities you can gain insight from CARU itself.

Visit ToyInfo.org to get a sneak preview of the Children's Advertising Review Unit (CARU) explaining how we review and evaluate child-directed advertising in all media to help ensure accurate, responsible messaging.

Learn how we find our cases, what we're looking for when we monitor advertising and patrol the internet. Find out how you can help by sending complaints directly to CARU's attorneys. Learn what advertising claims parents should be wary of, what safety issues come up in advertising to children, and more!

Keynote speaker, Pete Blackshaw, Member of Board of Directors of National Advertising Review Council and Executive VP, Strategic Services, The Nielsen Company

2009-09-08T13:35:00.000-07:00

We are thrilled to have Pete Blackshaw, one of the newest members of the Board of Directors of the National Advertising Review Council (NARC), which sets policies and procedures for the advertising industry’s system of self-regulation, as our Keynote speaker. His accomplishments are amazing and we know that everyone will gain valuable knowledge from his presentation. Read on below to learn a bit more about Blackshaw...

Blackshaw, whose professional background encompasses public policy, interactive marketing, and brand management, is Executive Vice President of Strategic Services for Nielsen Online, a new entity combining Nielsen BuzzMetrics, a firm Pete helped co-found, and Nielsen NetRatings. A key focus for Pete revolves around how to help brands interpret, manage, act on consumer-generated media (CGM). A former interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete co-founded the Word-of-Mouth Marketing Association (WOMMA). A popular speaker with Nielsen clients and at interactive marketing industry events, Pete serves as an Ad-Tech advisory board member, and authors several blogs including ConsumerGeneratedMedia.com.

He is author of a great book by Random House entitled "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World."

Join the wonderful companies who have already signed up!

2009-09-08T08:28:00.000-07:00

Come to the only conference you'll need to attend all year! Budgets are tight. Make the most of yours and come network with the best! If you deal with Children's Advertising it's a Must-See! Learn what you need to know before you ever have an issue!

Already attending CARU's 2009 Conference:

Leo Burnett

Tracy Lock

Keller Heckman

Grey

Come to CARU's Annual Conference!

2009-09-08T08:04:00.000-07:00

The CARU Annual Conference is scheduled for October 7, 2009 at New York City's W New York Hotel; 541 Lexington Ave. Expert panelists will consider challenging issues presently facing the Children’s Advertising Industry, focusing on how the digital age has changed the way companies market their products to children. Panelists will examine and demonstrate the practical application of governing standards and industry guidelines to these new emerging media platforms.

The conference will provide attendees with the opportunity to be on the forefront of the latest regulatory developments including an update on U.S. self-regulatory food initiatives, and the EU Privacy Directives.
Keynote speaker, Pete Blackshaw, Executive VP, Strategic Services, The Nielsen Company
Scheduled sessions: "The Rules of the Digital Playground,” "Delivered Straight from the Source: Examining the Latest Regulatory and Legal Framework for Addressing Emerging Media Forms,” "Recognition vs. Persuasiveness: What do kids know and when do they know it?” and “Working with CARU – The Anatomy of a CARU Case.”

Up to 5 Credits for Continuing Legal Education
This course has been submitted for approval in accordance with the requirements of the New York State Continuing Legal Education Board for approximately 3-5 professional practice credits.
Accreditation will be sought for registrants in those jurisdictions with continuing education requirements.